Attract patients easily with
local search advertising.
Your practice shouldn’t be hard to find online. We optimize your online presence to boost visibility and drive results.
Build trust and visibility online
until everyone knows your brand.
Advertising can feel like a gamble, especially when you haven’t seen the results before. That’s why we simplify paid search and focus on delivering results you can see and trust.
Our approach ensures your ads are only shown to the patients you want to reach—those actively searching for care like yours.
We offer the following for paid search marketing:
- PPC: We create and manage pay-per-click campaigns designed to attract local patients who are actively looking for health services, maximizing your budget by targeting the right audience at the right time.
- Analytics Setup: Once we set up the data dashboards, you can see exactly what’s working. We’ll track your ad performance and patient engagement, giving you full visibility into your growth.
- Reporting: Stay in the loop with easy-to-read reports. We break down the data so you can see how your ads are driving new patients, without getting bogged down in technical jargon.
- Goal Tracking: From appointment bookings to calls, we track the actions that matter most. This ensures your campaigns are aligned with your growth goals and continuously improving.
With GLIDE Health managing your paid search, you’ll see your practice grow while staying focused on providing the care your patients deserve.
Our process to help you grow:
We start by understanding your practice, markets, and goals. Our team collaborates with you to set up campaigns that align with your business priorities, ensuring everything is tailored to drive patient acquisition and growth.
Using targeted market analysis and data-driven strategies, we launch campaigns designed to bring in high-quality leads and increase conversions. Every ad, keyword, and budget allocation is optimized for maximum ROI.
Once campaigns are live, we monitor them closely. From ad testing to keyword management and bid adjustments, we make strategic updates to ensure consistent performance in a changing market.
Whether you’re adding new locations or entering new markets, we scale campaigns seamlessly. By tracking seasonality and market trends, we help you grow efficiently without missing opportunities.
Smooth and easy onboarding
Launching paid search campaigns with Glide is a seamless experience. Our team works closely with you to understand your practice’s unique needs, market positioning, and growth goals. We handle everything from initial strategy to setting up conversion tracking, so you can hit the ground running with confidence.
You’ll have total transparency and support through onboarding:
- Tailored campaigns designed to meet specific patient acquisition goals.
- Full support during setup, including compliance management and market analysis.
- A smooth, collaborative process so your team stays informed every step of the way.
Scaling campaigns for new markets
Expanding into new markets? We make it easy to grow without starting from scratch. Glide’s scalable campaign strategies ensure your advertising adapts to new locations and audience needs, helping you attract patients in any market.
- Location-specific targeting and bidding strategies for better local reach.
- Data-backed adjustments to maximize ROI as your market evolves.
- Proven growth strategies that take the guesswork out of scaling.
Seasonality monitoring
Patient demand isn’t static, and your advertising shouldn’t be either. We monitor seasonality and market trends to ensure your campaigns perform year-round, adjusting bids, budgets, and targeting to match patient needs.
- Stay ahead of seasonal demand shifts for consistent performance.
- Real-time campaign updates to capitalize on market opportunities.
- Avoid overspending during slower periods with data-driven optimizations.
Aligning with business and growth goals
Our team works closely with you to ensure your paid search campaigns align with your business goals, whether that’s attracting more patients, boosting ROI, or expanding into new territories.
- Regular strategy check-ins to keep campaigns on track.
- Insights and recommendations tailored to your specific business needs.
- Campaigns that evolve with your practice, delivering long-term success.
Questions?
Paid Search Advertising, or PPC (Pay-Per-Click), places your organization at the top of Google search results when potential patients search for relevant services. It helps drive targeted traffic to your website, fill appointment schedules, and improve brand visibility in a highly competitive healthcare market.
We conduct comprehensive keyword research, focusing on terms relevant to your services, location, and audience. This includes analyzing search intent and competition to identify high-value keywords that align with your business goals.
Success is measured through metrics like Cost Per Click (CPC), Click-Through Rate (CTR), Cost Per Lead (CPL), and Return on Ad Spend (ROAS). We also track conversions, such as appointment bookings and form submissions, to ensure your campaigns drive meaningful results.
We work with you to adhere to Google Ads policies and healthcare compliance standards, including HIPAA. This helps to ensure that your campaigns are ethical, secure, and meet the strict guidelines required in the healthcare industry.
Yes, Google Ads allows precise geographic targeting. We can create campaigns tailored to individual locations, ensuring your ads reach patients in specific service areas, whether at the city, state, or neighborhood level.
Budgets vary based on competition, service areas, and campaign goals. During the initial strategy phase, we’ll work with you to set a budget that aligns with your objectives, providing an estimate of expected results and ROI.
