We’d love to be a partner in your success

Specializing in health comes from our deep held desire to help people who help others.

Access an entire team of digital marketing experts—strategists, SEOs, PPC managers, and UX designers—fractionally, for less than the cost of hiring in-house.

Travis McAshan

Travis McAshan

Founder & CEO

Travis McAshan

Founder & CEO
Travis McAshan

Travis McAshan is the founder and CEO of GLIDE, an award-winning digital creative agency headquartered in Austin, Texas. With nearly two decades of industry experience, Travis leads a purpose-driven team committed to designing exceptional, functional online experiences. Under his guidance, GLIDE collaborates with startups, nonprofits, and well-loved brands, all unified in their goal to positively impact society. His leadership is marked by a commitment to beauty, functionality, and impactful results, reflecting his belief in the transformative power of digital design.

Since its inception, GLIDE has flourished under Travis’s leadership, amassing an impressive portfolio of over 850 projects. His team, spread across seven countries, exemplifies diversity and excellence, contributing to GLIDE’s recognition as a top digital agency. Notable accolades include being a WP Engine Strategic Tier Partner, ranking seventh among over 5,000 contenders, and consistent national recognition from Upcity, Clutch, and the Austin Business Journal. Under Travis’s stewardship, GLIDE also secured a spot on the Inc. 5000 Series list of fastest-growing private companies in Texas.

GLIDE is a mission-driven company that works collaboratively with its clients to make the world a better place. As a values-based organization, GLIDE profoundly cares about its clients and team members, believing that this approach significantly contributes to the collective good.

With nearly 20 years of experience, Travis and his team are dedicated to creating beautiful, functional, and high-performing online experiences for startups, nonprofits, and beloved brands that share a passion for making a positive impact in the world.

Travis has a BA in Architecture from Texas A&M and founded Pixona, an online real-time video communications company, before starting GLIDE in 2003. He is a dedicated husband, father of four, and active community member. He serves on staff at his church, built a backyard ninja course for his family, and enjoys traveling the world to connect with and invest in GLIDE’s talented team members.

Podcast and Media Appearances:

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Brooke Miceli

Brooke Miceli

Vice President

Brooke Miceli

Vice President
Brooke Miceli

Brooke Miceli is the Vice President at GLIDE, an award-winning digital creative agency headquartered in Austin, Texas. With nearly two decades of diverse industry experience, Brooke is a visionary leader known for her strategic acumen and commitment to excellence. In her current role at GLIDE, Brooke oversees a talented team of digital experts, driving innovation and delivering impactful digital experiences for clients across industries. As Vice President, Brooke also serves as the EOS Integrator, InfoSec Officer, Sustainability Team lead, and is part of the B Corp team. Her dedication to sustainability and social responsibility is evident in her leadership and involvement in various initiatives aimed at making a positive impact on society.

With a focus on achieving business objectives and fostering a culture of accountability and collaboration, Brooke faithfully executes the business plan, ensuring that the leadership team is aligned and committed to achieving agreed-upon commitments. She integrates all major operating functions of the business, ensuring synergy and alignment across the organization. Brooke is adept at resolving issues effectively, addressing real problems with confidence and practical solutions, while maintaining a focus on the greater good of the business.

Brooke’s leadership style is characterized by a relentless obsession with values alignment, focus, simplicity, and clarity. She ensures that the leadership team is healthy, functional, and cohesive, fostering an environment of mutual respect and effective communication. Collaborating closely with the CEO, Brooke maintains alignment and stays on the same page, translating visionary ideas into actionable plans for the company’s growth and success.

Brooke holds a BFA in Theatre & Directing from Texas State University and is fluent in Italian, bringing a multicultural perspective to her leadership role at GLIDE. Outside of her professional endeavors, Brooke is a dedicated spouse and mother of two, married to Alessio for 20 years with two children, Lorenzo and Stella. Her commitment to family, community, and volunteer work underscores her values-driven approach to life and leadership.

With her unwavering dedication to excellence and her visionary leadership, Brooke continues to shape the future of digital creativity at GLIDE, driving meaningful relationships and transformation in the digital landscape.

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Kimberly Yount

Kimberly Yount

Director of Client Services

Kimberly Yount

Director of Client Services
Kimberly Yount

Kimberly Yount is a highly accomplished professional with extensive experience in client services, project management, and digital marketing. She currently serves as the Director of Client Services at GLIDE from Santa Ana, California. In this role, Kimberly leads the Client Services and Support teams, overseeing client accounts, managing resource allocation, and ensuring client satisfaction. She drives customer experience initiatives, supports business development, and promotes cross-functional collaboration.

Previously, Kimberly was the Lead Project Manager at GLIDE, where she executed project plans, managed risks, and collaborated with developers to address issues. She also advocated for data-backed website strategies and ensured projects met goals within budget. In addition to her corporate roles, Kimberly is the owner of Good Good Pins, an e-commerce brand specializing in pop culture accessories. She has grown the business to include over 80 enamel pins and developed a successful social media strategy, achieving significant growth in Instagram followers.

Kimberly’s career includes roles such as Digital Account Director at Buckland Co., Digital Marketing Manager at See Tickets North America, and various project management positions. She has a proven track record of building and nurturing client relationships, leading teams, and delivering outstanding results. Her skills include project management, digital marketing, client relations, team leadership, and strategic planning.

Kimberly Yount’s dedication to client service excellence, team development, and strategic leadership has made her a valuable asset in the marketing and advertising industry. Her entrepreneurial spirit and commitment to delivering high-quality results continue to drive her success in both corporate and entrepreneurial endeavors.

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Jessica McDaniel

Jessica McDaniel

Director of UX

Jessica McDaniel

Director of UX
Jessica McDaniel

Jessica McDaniel is the Director of User Experience (UX) at GLIDE, where she leverages over 22 years of experience in content strategy and UX research to shape impactful digital experiences. With a BA in Business Administration and a focus on Marketing from Texas State University, Jessica’s career is rooted in a strategic approach to both design and communication.

Before joining GLIDE, Jessica sharpened her skills at a full-service marketing agency, managing digital marketing efforts and freelancing as a content strategist. In her previous roles—such as Digital Content & Community Manager at CreativeLink, where she led social strategies and community engagement, and as an Account Services Associate at HD Supply, where she managed client accounts across industries—Jessica gained a strong foundation in client relations and digital strategy.

At GLIDE, Jessica oversees the UX team and project processes, ensuring that projects not only meet client objectives but also enhance the user’s journey. Her expertise in orchestrating digital strategies, coupled with her leadership in managing teams, ensures that GLIDE delivers on its promise of intuitive and engaging websites. Her dedication to refining user experiences and crafting compelling narratives helps drive measurable results for clients.
Outside of work, Jessica is a proud mom to two boys, who keep her active and grounded. She also enjoys CrossFit, where she finds both physical and mental strength, and is known to belt out her favorite tunes during karaoke nights with friends.

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Drew Lyon

Drew Lyon

Creative Director

Drew Lyon

Creative Director
Drew Lyon

Drew Lyon is the Creative Director at GLIDE, an award-winning digital creative agency headquartered in Austin, Texas. With a rich background in communication, art direction, and digital strategy, Drew has been instrumental in shaping GLIDE’s creative vision since joining the team in 2014. He leads a dynamic group dedicated to crafting visually stunning and highly functional online experiences for a diverse clientele, including high-profile projects like Circuit of the Americas and Q2 Stadium.

Under Drew’s creative leadership, GLIDE has earned recognition as a top design agency, celebrated for its innovative and impactful work. The agency’s portfolio showcases Drew’s dedication to producing exceptional results, which has been recognized through numerous industry accolades, such as CSS Design Awards Winner for Shiner, Netty Awards Winner for Swindled Podcast, dotCOMM Platinum award for Q2 Stadium, just to name a few.

Drew’s expertise spans art direction, storytelling, brand writing, and digital strategy, bringing a well-rounded approach to every project, especially for startups. His commitment to clear communication and his knack for translating client visions into executable design plans have been pivotal in GLIDE’s success.

Drew holds a BA in Communication from the University of Virginia and has previously worked in various creative roles, honing his skills in creative direction and digital design. His journey at GLIDE is marked by a passion for beautiful design and effective digital solutions, contributing significantly to the agency’s portfolio. In his spare time, Drew enjoys podcasting about movies, playing disc golf, and engaging in a variety of creative hobbies.

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Dan Raiani

Dan Raiani

Senior Digital Marketing Manager

Dan Raiani

Senior Digital Marketing Manager
Dan Raiani

Dan Raiani is the Senior Digital Marketing Manager at GLIDE, an award-winning digital creative agency headquartered in Austin, Texas. With over ten years of experience in digital marketing, Dan leverages his expertise in PPC, SEO, and digital strategy to drive impactful results for GLIDE’s clients. He holds several certifications for Google Ads, Google Tag Manager, Google Analytics, and has completed courses for HTML, CSS, JavaScript, and SQL. His strategic and analytical approach ensures the success of various digital marketing initiatives, contributing significantly to GLIDE’s growth and reputation.

Dan’s career is marked by significant achievements, including helping a healthcare client achieve a 100% increase in conversions and helping a hospitality client achieve a 10x return on ad spend. He oversees GLIDE’s digital marketing services, managing paid search advertising accounts, refining sales processes, and driving internal marketing operations. His holistic approach and passion for long-term success ensure the best outcomes for his projects.

Holding a B.S. in Business Administration and a B.S. in Music from the University at Albany, Dan’s diverse background enriches his role at GLIDE. Outside of work, Dan is an avid road tripper, hiker, and stargazer. He is also a passionate bass guitarist, having won a national solo competition judged by Bakithi Kumalo (the bassist for Paul Simon!). Dan enjoys creating music content for social media, with a bass cover of a Red Hot Chili Peppers song on YouTube garnering nearly 50,000 views.

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Jeff King

Jeff King

Project Manager

Jeff King

Project Manager
Jeff King

Jeff King is a Project Manager at GLIDE, an award-winning digital creative agency headquartered in Austin, Texas. With over 20 years of experience in web development, digital marketing, and consulting, Jeff brings a unique perspective to project management. His diverse background, including a BA in Philosophy and overseas studies in History of Art and Architecture and Field Archaeology, fuels his ability to drive transformative outcomes.

Jeff’s career includes significant roles such as Director of Enterprise Strategy at Stoudts Brewing Company and Service Technician for Taylor Guitars. He has also run his own digital marketing and media production firm, JeffKing.com, for over two decades and co-founded FirstGuitar.com, a successful music education and retail business. At GLIDE, Jeff excels in breaking down complex problems into actionable plans, facilitating collaboration, and creating meaningful change.

Jeff’s approach to project management is grounded in understanding the human element behind every system and process. Outside of work, Jeff leads an intriguing personal life. He has grown his hair down to his waist several times, donating a cumulative length of six feet to Locks of Love. An avid reader and podcast listener, Jeff is also fascinated by neuroscience, psychology, and personality theory. He enjoys the outdoors and dreams of thru-hiking the Appalachian Trail.

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Melissa De Oña

Melissa De Oña

SEO Lead

Melissa De Oña

SEO Lead
Melissa De Oña

Melissa De Ona is the Search Engine Optimization (SEO) Lead at GLIDE, an award-winning digital creative agency headquartered in Austin, Texas. With over a decade of hands-on experience in digital marketing, Melissa specializes in SEO strategies that drive measurable results. Her expertise and strategic insight have consistently delivered tangible outcomes for GLIDE’s clients, making her an integral part of the team.

Throughout her distinguished career, Melissa has been at the forefront of impactful SEO strategies across diverse industries. Her expertise has driven remarkable results, including helping companies achieve a 3x growth in blog traffic. With her keen understanding of search algorithms and user behavior, Melissa also implemented innovative SEO campaigns that resulted in an impressive 3.5x increase in online purchases for an eCommerce business within less than a year, showcasing her ability to deliver substantial results in competitive markets. Her achievements reflect a steadfast commitment to continuous improvement and delivering quantifiable impact.

Melissa holds a B.S. in Business Administration with a concentration in Hospitality and an MBA with a concentration in Marketing. She also holds a Green Belt Six Sigma Certification, blending analytical rigor with strategic acumen. She has shared her knowledge and experience as a speaker at Pubcon and WordCamp and is an active member of the ‘Women in Tech’ and ‘Latinas en SEO’ communities, furthering her commitment to empowering women in the technology and SEO spaces.

Beyond her professional endeavors, Melissa enjoys an active and vibrant life. She is passionate about spending time in nature, taking long walks and practicing agility with her rescue dog, Olivia. She dedicates time to her love for flamenco dancing and stays active by going to the gym, hiking, trying out new sports, and exploring new places.

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Build trust. Win
patients. Scale.

Company history

GLIDE® Health was founded on the belief that healthcare marketing should be as human-centered as the care itself. In an industry where patient trust and accessibility are paramount, we create data-driven, patient-centric digital experiences that connect healthcare organizations with the communities they serve. Our expertise in multi-location marketing, UX design, and compliance-focused digital strategies ensures that every interaction strengthens patient relationships and drives measurable outcomes.

Expertise always wins

GLIDE® Health empowers multi-location health and wellness organizations with strategic, scalable, and patient-centered digital marketing that drives measurable growth. We help marketing leaders overcome complexity, improve patient acquisition, and optimize digital ecosystems.

Generalist Agencies GLIDE Health
Proven acquisition strategies
Proven acquisition strategies
Custom multi-location solutions
Custom multi-location solutions
Deep insights into patient personas
Deep insights into patient personas
SOC 2 compliant
SOC 2 compliant

Our clients agree

Melissa, our SEO lead, is the absolute best. She is wicked smart, excellent at time management, and prioritizes serving the client. She flexes to meet our changing needs and executes the work instead of just making recommendations. This hands on approach has made a massive difference for our team.

Swindled Concerned Citizen
Jennifer Garza
Sr. Director of Marketing, National Breast Cancer Foundation

As our company experienced significant growth, we needed a website we could grow into—one that scaled operationally while keeping the user experience simple and effective. The team was flexible as our needs evolved, taking ownership of challenges and bringing in the right experts when needed. Our project manager was reliable, transparent, and delivered on every promise.

Alex Griggs
Director, Inside Sales, Cornerstone Caregiving

Frequently asked questions

Will we work with the same team members over the course of our engagement?

Yes! We might bring in additional specialists from time to time based on your needs, but your primary contact and strategist will be there every step of the way.

How many years of experience do you have working with healthcare organizations?

As a company, over 20 years. But if you combine the experience of our team members, it’s more like 80. Longer than the average person’s lifespan.

Is GLIDE Health related to GLIDE?

We sure are. GLIDE Health is a sub-brand of GLIDE that was formed to best serve a niche where we saw continuous growth.


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