It’s easy to feel overwhelmed as you set marketing priorities for your multi-location health organization. Along with satisfying the needs of your wider organization, you also need to address the specific demands of each location. What works for a clinic in one spot doesn’t always translate to another. Even two locations in the same city introduce their own challenges to not expand one business at the expense of the other.
Our comprehensive guide gives you the strategic roadmap to address these marketing challenges — and more. From increasing patient acquisition to enhancing digital infrastructure and brand consistency, this guide offers a definitive look at the 10 core priorities you should address in your first 12 months.
You’ll learn:
- How to establish clear success metrics when setting digital priorities.
- Why flexibility is key to building effective location-specific marketing strategies
- How to build scalable digital foundations while navigating HIPAA compliance.
- Why consistent brand messaging is valuable to patients across clinic locations
- The importance of leveraging analytics to demonstrate ROI to stakeholders.
Read more here.
Travis McAshan
CEO & Founder
Travis McAshan is the founder and CEO of GLIDE Health, a digital marketing partner for multi-location healthcare organizations. With nearly two decades of experience in digital strategy and user-centered design, Travis leads a purpose-driven team focused on helping healthcare brands grow through patient-first digital experiences that build trust and drive measurable acquisition outcomes.
