If patients can’t find your health or wellness organization’s locations online, your business is effectively invisible. GLIDE Health specializes in optimizing your online presence through paid search in a way that boosts visibility, builds trust across your communities, and drives results.
But if you haven’t seen results from paid search in the past, the investment feels like a gamble. Here, we’ve broken out 5 examples of how GLIDE Health has worked with our clients to simplify the process with a focus on campaigns that deliver clear results and drive growth.
AllerVie: 121% more conversions with a targeted campaign
Challenge
After working with GLIDE Health to launch a new website optimized for multiple locations, the organization AllerVie needed a strategic approach to reach new patients.
Solution
GLIDE Health implemented a multi-faceted PPC campaign featuring:
- Finely tuned location targeting: Analyzed patient travel patterns and local market nuances, continuously refining geographic parameters based on performance data.
- Strategic campaign structure: Combined Google’s Performance Max (PMax) campaigns to deliver wide reach with targeted search campaigns to capture bottom-of-funnel prospects.
- AI-powered optimization: Employed automated bidding strategies to maximize conversion potential.
- Human-centered messaging: Refined ad copy to connect with patients on an emotional level rather than clinical language.
- Conversion-focused design: Ensured landing pages offered streamlined user experiences relevant to search intent with clear CTAs and multiple contact options.
- HIPAA-compliant call tracking: Utilized WhatConverts to gather valuable conversion data for Google AI while maintaining patient privacy requirements.
Results
- 121% year-over-year increase in conversions
- $32.04 cost per conversion
- 11.6% conversion rate
iotaMotion: Navigating specialized marketing challenges
Challenge
Operating in the specialized cochlear implant space, iotaMotion needed to drive traffic to a new website highlighting their revolutionary work. But the company faced strict compliance requirements and needed a campaign that would deliver qualified leads.
Solution
We developed a comprehensive approach that incorporated:
- Compliance expertise: Successfully navigated Google Ads’ complex healthcare advertising policies to keep ads serving.
- Spam mitigation: Implemented aggressive targeting adjustments and website security improvements to reduce invalid submissions.
- Precision targeting: Deployed negative keyword strategies to filter out early-stage research queries (such as, “what is a cochlear implant”) in favor of searches by those more likely to be pursuing surgery.
- Market development: Created brand awareness campaigns and used marketing materials to supplement limited bottom-funnel search volume.
Results
- Exceeded 2024 lead generation goals by 29%
Champion Benefit Advisors: Driving conversions in a competitive marketplace
Challenge
Champion Benefit Advisors needed to stand out in the highly competitive insurance advisory space while managing costs.
Solution
We implemented key strategic optimizations that focused on:
- Transactional intent: Refined search campaigns to target users showing clear purchase signals rather than those engaged in information gathering.
- Machine learning-enhanced reach: Deployed Google’s PMax campaigns for broader awareness and top-of-funnel outreach.
- Strategic keyword selection: Identified cost-effective opportunities to maximize budget reach rather than competing for ultra-expensive CPCs.
- Conversion path optimization: Collaborated on streamlined landing page designs and assisted with post-submission sales experience.
Results
From December 2024 to January 2025, Champion saw the following improvements:
- 1,226 conversions (+47%)
- $32,976.21 spend (-40%)
- $26.90 cost per conversion (-60%)
- 11.7% conversion rate (+17%)
Conclusion
With GLIDE Health, your multi-location health or wellness organization gains a data-driven, industry-specific ally to secure exceptional results from your digital marketing campaigns. We combine technical expertise with strategic insight and continuous optimization in ways that have been proven to drive meaningful business outcomes in a variety of industries.
Their success stems from several consistent themes:
- Deep understanding of compliance requirements.
- Strategic use of machine learning-powered campaigns and tools.
- Audience segmentation and precise targeting
- Optimized conversion paths through effective UX design.
These case studies demonstrate why organizations trust GLIDE Health to transform their digital marketing performance and achieve remarkable results with PPC advertising.
What can we do for your organization? Tell us about your challenges here.
Dan Raiani
Senior Digital Marketing Manager
Dan Raiani is the Senior Digital Marketing Manager at GLIDE Health, where he leads paid media and SEO strategies that help healthcare organizations drive patient acquisition and measurable growth. With over a decade of experience and certifications in Google Ads, Tag Manager, and Analytics, Dan brings a strategic and analytical mindset to every campaign. Dan’s passion for long-term success and operational excellence makes him a trusted partner in executing high-performance marketing systems for multi-location health brands.
