Reimagining a Brand’s Digital Footprint for Maximum Exposure & Engagement
We reimagined Austin Laser’s digital presence with a sleek, conversion-optimized platform—designed to boost search visibility, streamline bookings, and support future growth for their expanding treatment offerings.
The goal? Rank #1 on Google, drive more bookings, and make their digital experience as smooth and personal as their in-office service.
Austin Laser Solutions wanted more than just a refreshed website—they wanted results. As a thriving laser clinic with a loyal local customer base, their challenge wasn’t service quality—it was visibility. With ambitious goals to dominate local search and grow new client bookings, they partnered with GLIDE to revamp their website from the ground up and boost their SEO strategy.
Austin Laser Solutions needed a website that could elevate their visibility and streamline the customer journey for a growing roster of laser skin treatments. Their existing digital presence lacked clarity, modern UX, and search optimization—making it difficult for new clients to find the right services or book appointments confidently.
Without a cohesive strategy, their team struggled to rank for competitive keywords, guide users effectively to book through Zenoti, or showcase the credibility of their expert team. They needed a fresh digital experience that would improve local SEO, simplify the path to conversion, and support ongoing updates through a user-friendly CMS—all while reflecting the polish and professionalism of their in-person care.
We partnered with Austin Laser Solutions to create a results-driven digital experience that reflects the precision and professionalism of their services. Starting with strategic discovery, we restructured their site architecture to highlight top treatments, improved on-page content for SEO, and crafted clear user flows to guide visitors from interest to appointment.
We developed a custom WordPress site with seamless Zenoti booking integration, responsive design, and a modular content system for easy updates. Local SEO, technical enhancements, and ongoing Continuous Improvement sprints ensured the site not only launched strong—but kept getting better. The result: a sleek, high-performing platform that turns curious visitors into confident clients.
Post-Launch Partnership: PPC & SEO Growth
After launching the redesigned site, Austin Laser Solutions continued their momentum with an ongoing engagement focused on PPC and SEO. Our team crafted a hyper-local Google Ads strategy targeting high-intent searches for treatments like laser hair removal and tattoo removal, driving qualified traffic directly to optimized landing pages.
Simultaneously, we layered in technical SEO, content development, and location-based keyword targeting to improve organic visibility. Through monthly sprint cycles, analytics reviews, and test-and-learn optimizations, we helped them climb the rankings, increase bookings, and build long-term marketing momentum.
What started as a redesign evolved into a strategic partnership built for continuous growth.
🔍 Measurable Results
| Metric | Before | After |
|---|---|---|
| Organic Search Traffic | Flat | +125% YoY |
| Conversion Rate | ~1.2% | 3.7% |
| New Leads (Monthly Avg) | ~45 | 112 |
| Keyword Rankings (Top 3) | 6 | 19 |
| Google Business Views | Moderate | Significant growth |
Note: Results based on 6-month CI engagement and GA4 data.
