Ongoing improvements to
help your practice thrive.
Ensure your digital tools and strategies keep evolving. We optimize performance, enhance accessibility, and maintain compliance as your practice grows.
You’ll never have to worry about
your site’s performance.
By continuously monitoring and making data-driven improvements, we ensure your site evolves based on what’s actually working and what your patients need. That way, your site becomes a powerful asset that consistently attracts new patients and strengthens patient loyalty.
Here’s how we improve your online presence over time:
- CRO (Conversion Rate Optimization): Using patient behavior data, we identify areas of your site that can be improved to increase patient actions, such as appointment bookings or phone calls. Every change is backed by real data, ensuring that updates are driving measurable results.
- Fractional Team and Project Manager: Instead of managing multiple in-house hires, we act as your dedicated team of digital specialists. With ongoing monitoring and adjustments, we ensure your website remains optimized for the best possible patient experience and marketing performance.
- Accessibility: We continually test and enhance your website’s accessibility, ensuring it’s easy for all patients to navigate. An accessible site leads to a broader audience and a stronger reputation for patient care.
- HIPAA Compliance: We update your website to keep compliance with HIPAA. By regularly reviewing your site’s security and privacy features, we protect both your patients and your practice from potential risks.
With continuous improvements driven by data and patient engagement, your website will adapt to the evolving needs of your patients. As it grows alongside your practice, you can make smarter, more effective marketing decisions.
Turning data into growth
Every month, we collaborate with you to prioritize the most impactful updates. Together, we identify key action items from your wishlist and focus on what will make the biggest difference for your practice.
Each sprint follows a proven cycle: plan, build, learn, and transfer. We make updates, analyze the results, and carry forward the lessons to refine future changes. This ensures your site evolves based on what actually works for your patients.
Every quarter, we take a step back to review progress and evaluate how our work has impacted your business. These reviews help us strategize and adjust priorities for the next 90 days to ensure we’re delivering continuous value.
From wishlist management to ad-hoc requests, our team provides flexible support tailored to your needs. Whether it’s addressing urgent issues or planning long-term improvements, we’re here to keep your site at its best.
Our approach
Patient-Centered Focus: Every update we make is based on how your patients interact with your site, improving their experience and your conversions.
Flexible Services: With a set number of monthly hours, we focus on what matters most to your practice, whether that’s new features, urgent fixes, or long-term strategy.
Prioritized Wishlist Management: Each month, we review your wishlist and prioritize updates that will make the biggest impact.
Seamless Communication: Regular check-ins, transparent progress updates, and responsive support ensure you’re always in the loop.
Adaptable to Your Goals: Whether your goals evolve or new challenges arise, we adjust our efforts to keep your site growing with your practice.
Questions?
Continuous Improvement is an ongoing process of optimizing your website to ensure it remains a high-performing, patient-focused owned digital asset. Through monthly sprints, we prioritize impactful updates, track results, and make data-driven improvements, helping you stay ahead of industry trends and patient needs.
Monthly sprints are structured, iterative cycles consisting of four steps: Plan, Build, Learn, and Transfer. In each sprint, we collaborate to identify high-priority tasks from your wishlist, execute updates, analyze results, and use insights to shape the next cycle. This approach ensures continuous progress and adaptability to changing needs.
Tasks are flexible and tailored to your goals. They may include security reinforcements, performance optimizations, SEO improvements, UX updates, accessibility enhancements, or resolving technical issues. We also handle ad-hoc requests to address immediate needs or challenges.
We offer a variety of audits to assess and enhance different aspects of your website, including but not limited to:
- Technical SEO Audit: Fix site structure, speed, and crawlability.
- UX/UI Audit: Improve navigation, visual consistency, and mobile usability.
- Local SEO Audit: Optimize Google Business Profiles and location pages.
- Security Audit: Ensure HIPAA compliance and robust data protection.
- Performance Audit: Enhance load times and resource efficiency. Each audit is tailored to uncover and resolve specific issues impacting your site’s performance.
Yes, we can accommodate ad-hoc requests. If immediate issues arise, we adjust the sprint priorities or allocate additional resources to address them promptly. If there is a bug or urgent issue, we prefer to address those as a support ticket.
Continuous Improvement complements our SEO and Paid Search services by ensuring your website is optimized for the campaigns driving traffic to it. From improving site speed to enhancing UX for better conversion rates, it provides the foundation for your marketing efforts to succeed.
Continuous Improvement is ideal for multi-location health and wellness organizations, such as DSOs, MSOs, and other growing healthcare brands. It’s especially valuable for organizations needing to scale their digital presence and maintain consistent performance across multiple locations.