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Search Engine Optimization

Turn online searches into
new patient opportunities.

Your practice shouldn’t be hard to find online. We optimize your online presence to boost visibility and drive results.

Let’s put your practice on the first
page of Google.

Run targeted ads and see the ROI.

With our search marketing service, we make sure your practice ranks higher in search results, bringing in more patients and increasing your visibility. We focus on practical, results-driven strategies that make it easier for people to find and choose your care when they search online.

Here’s how we boost your visibility online:

  • Audit: We start by reviewing your current online presence, identifying strengths and areas for improvement to ensure you’re reaching the right audience.
  • Strategy: We create a customized plan that aligns with your goals—whether that’s increasing patient calls, visits, or bookings—using targeted search strategies that deliver results.
  • SEO: We optimize your website to appear higher in search results, helping more patients discover your practice ranking your site for relevant search terms.
  • Reporting: You’ll receive clear reports showing how your site is performing, how many new patients are finding you, and where there’s room for further growth.

With a tailored search marketing strategy, you’ll not only attract more patients but also build the digital presence you need to stand out and grow your practice long-term.


Our process to help you grow:

1
Audit and analyze

We start with a detailed website audit to uncover technical barriers, content gaps, and missed opportunities. From crawlability to page speed, we identify exactly where improvements can drive the biggest impact.

2
Strategize and align

Every practice is different, so we develop a custom strategy that aligns with your growth goals. Whether you’re focusing on local patients or expanding across markets, we craft an SEO roadmap tailored to your needs.

3
Optimize and execute

From fixing technical issues to creating optimized content and refining local SEO, we make targeted updates designed to enhance your online visibility and attract the right patients.

4
Monitor, report, and adjust

SEO is a long-term project that builds visibility over time. We track performance, analyze the results, and refine strategies based on data and seasonal trends, ensuring your campaigns stay ahead of search engine algorithms.

What’s included

Our comprehensive approach
lets you focus on patient care.

Audit and Analysis
We dig into your website’s technical foundation, reviewing crawlability, page speed, indexing issues, and site architecture. This ensures your site is optimized for search engines and easy for patients to navigate.

Custom SEO Strategy
We craft data-driven strategies based on your specific market, competition, and growth goals. From local SEO for new locations to nationwide campaigns, we’ll help you attract the patients who need you most.

Ongoing Optimization
Our team keeps your website performing at its peak. We refine content, optimize metadata, and monitor link-building efforts to ensure your site remains competitive.

Local SEO Expertise
We optimize location pages, directories, and Google Business listings to ensure patients in your area find you first.

Transparent Reporting
Stay informed with clear, easy-to-understand reports. We’ll share progress on rankings, traffic, and patient engagement, so you can see the impact of our efforts.

How we work

Flexible, collaborative, and focused.

At Glide Health, we tailor our approach to meet your needs with a focus on transparency and flexibility. Here’s what you can expect when working with us:

  • SEO Sprints for Maximum Impact
    We work in focused sprints, tackling the most pressing needs and opportunities first. This allows us to deliver meaningful progress quickly, keeping your campaigns agile and responsive to changes.
  • Clear and Consistent Communication
    Our team stays in touch through biweekly check-ins and email updates, ensuring you’re always in the loop. We collaborate closely to align our efforts with your business goals and adjust as needed.
  • Hourly Services, Not Locked-In Projects
    Instead of rigid project scopes, we provide hourly SEO services for greater flexibility. This means you get exactly the support you need, whether it’s solving technical issues, building a strategy, or expanding your local visibility.

This collaborative, sprint-based approach allows us to adapt to your evolving priorities and provide measurable results every step of the way.

Scaling SEO for new markets

Expanding locations? 

We’ve got you covered.

Whether you’re opening new clinics or launching services in new markets, our SEO strategies help you scale seamlessly. From updating location pages to managing seasonal trends, we adapt your campaigns to match your business goals.

Building websites patients love to use

SEO doesn’t have to make your website clunky. We’ll build an intuitive, enjoyable experience.

SEO isn’t just about visibility; it’s about creating experiences that convert. We optimize for patient engagement by ensuring your site is mobile-friendly, intuitive, and built for fast, secure browsing.

Questions?

What is SEO, and why is it important for healthcare organizations?

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google to attract more organic traffic. For healthcare organizations, SEO helps patients find your locations and services online, ensuring your website ranks highly for relevant local and service-specific searches.

What makes GLIDE’s SEO approach unique?

We use a sprint-based approach, allowing us to prioritize high-impact SEO tasks in manageable, iterative cycles. This ensures continuous improvement while staying flexible to adapt to changes in your goals or search engine algorithms. Our focus on local SEO ensures your locations are optimized for searches in their specific service areas.

What is local SEO, and how does it benefit multi-location organizations?

Local SEO optimizes your website and online presence for location-based searches, such as “urgent care near me.” For multi-location organizations, this ensures each location appears prominently in local search results, driving traffic to individual clinics and improving overall patient acquisition.

How does your sprint model work for SEO?

Our sprints model breaks down SEO tasks into monthly cycles. Each sprint focuses on specific areas, such as technical fixes, content optimization, or local SEO improvements. This ensures progress is made systematically, and strategies can be adjusted based on performance and client goals.

How does local SEO help drive patient acquisition?

Local SEO ensures that your locations appear prominently in searches for services near potential patients. By optimizing location pages, managing Google Business listings, and building local citations, we help increase visibility and drive more patients to your clinics.

Do I need ongoing SEO services?

Yes, SEO is an ongoing process. Search engine algorithms, patient behavior, and market competition evolve constantly. Our sprint model ensures your website stays optimized through continuous adjustments and improvements.

Can you optimize Google Business Profiles for my locations?

Absolutely. We audit and optimize Google Business Profiles to ensure accurate information, engaging content, and location-specific strategies that improve your visibility in local searches.